Saturday, May 05, 2007

Defining Innovation

One of the biggest challenges in a world where innovation is used to describe almost everything, is to get beyond the clutter to a clear understanding of the word. One of the key publications talking about innovation is Fast Company and in one of their blogs they are talking about just this topic.

The concept is that innovation must lead to something "good" - that is defined loosely :). The concept is that if it is not good for the environment, if it doesn't inspire and move forward society, then it really isn't innovation, even if it is. Did you get that???

So can we moralize innovation or is it just what it is?

Check out the post and tell us what you think.

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