Clearly Seeing New Opportunities

One of the seminal jobs of an innovator is to gaze into that cloudy thing we call the future and intuit new opportunities. The ability to see where something is going and apply that to a specific audience or a specific challenge is what defines an innovator.

Now that means many times we will be wrong or at least not as right as we wish we were. There will be times when we got the opportunity right, but someone else got there first. Or there may be times when we see the challenge that needs to be met, but the audience is unwilling to go there with us. That's all part of the game.

One of those innovators that I have been so impressed with over the years is Phil Vischer. He saw a huge audience of people looking for Christian kid's content and so he created Veggie Tales as a way to meet the opportunity. But even though he lost Veggie Tales in the end through a series of challenges, he has now picked up on a new innovation.

Phil Vischer has launched something called JellyTelly. This new innovation is a step ahead of many others and has some huge potential. Some of Phil's challenges with Veggie Tales was in the area of distribution. So with JellyTelly, he is creating wholesome kids programming delivered straight over the Internet instead of through cable or DVD. Kids can watch new programs for 1/2 hour each day right now and as he is able, the new company will expand that and provide more programming.

Not only will this give young writers and producers a whole new outlet for creating kids programming that reflects Christ, but it gives parents another way to engage their children with the Bible.

So for 2.99 a month, a family can access daily programing and games that reflect their values. We will see if Phil has identified an opportunity that the audience will grab hold of. But whether or not that happens, Phil has shown himself to be a world class innovator in his work and faith.