The analogy of a "shining star" or a "rising star" is very common in our success vocabulary. We hear it used in sports, business and education. Usually it refers to a person that is standing out or on the rise. Today I would like to apply the analogy to your innovation.
When we come up with an idea and begin to bring it into the world, we immediately run into one of the greatest tensions any innovator will ever face. Each day you are faced with the decision to either build/enhance/resource your innovation further or promote and market your idea. Usually you can't do both at the same time. So daily you make decisions about which is more important to your idea's success.
The strategic innovator knows when to focus on the details of the star and when to polish it. If you star is all polish and no mass, then you will disappoint people very quickly after their initial interest. If you have the best designed and smoothest running star in the galaxy but no polish, there won't be anyone to enjoy it.
Like anything else, we are looking for a wise balance. But first lets consider the folly of to much focus on either side.
No Polish:
I have sat with many presidents and ministry leaders who had an idea, saw a need and built something. They innovated in their area of ministry and there it sat. Sometimes that meant that there were 10,000 of them sitting in their warehouse. Other times it meant that a web site went unvisited. In many of these cases the product/service/outreach was strong. The philosophy was there and the back office support was there. But they had failed to think through how they would share it with the world and if the world even wanted it.
Too Much Polish:
I have also spent time with many innovators in ministry who have the best PowerPoint presentation, a great smile, powerful stories and examples, but no product . . . no service. When you push them, they are always in the process but there is nothing to back up what is on their heart. They go from meeting to meeting and from conference to conference selling their hopes and dreams.
In both cases the motivations are usually very good. What happens is that some innovators are introverts and others are extroverts. When God puts an idea on your heart and you hit the go button, you usually default to what comes naturally. That means that you approach your task with the skills you have.
If you love people and conferences, you take your idea on the road. If you love to tinker and work in silence then you start developing and you work till it is perfect. Both approaches if extreme will lead to failure.
The key is to know how you are wired and how you will want to spend each day and compensate. If you want to hit the road with your idea, you either have to plan it between idea development or have others helping you with the details. If you are in the back room tinkering all day, you need to force yourself to get out there or have people who come alongside you and help with this.
The innovators who learn to balance building and shining their stars are the ones positioned to impact lives. Are you one of them?
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