Christians can get too comfortable communicating only with other Christians. We see this in the Christian publishing world, where books often target only Christians--even in places where the vast majority of readers are far removed from the church.
So, I'm excited about the upcoming Europe Publishing Forum, because the theme will be "Publishing for the General Market." This is the first time our training ministry has devoted an entire conference to this focus.
Some 50 Christian book and magazine publishers from East and Central workshop will gather April 25 to 29 in Austria to explore ways to get books with a Christian message into the general marketplace (http://www.littworld.org/).
We'd appreciate prayer that God will use this conference to equip and energize European Christian publishers to communicate Christian truth in compelling, winsome ways that "connect" with the unchurched reader.
John Maust - CEO of MAI and Innovation in Mission author
Chapter 5 - "Innovation in Training Writers and Publishers"
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