Church Marketing 101

In the Innovation in Mission book, we have a chapter dedicated to how churches and missions relate. Ellen Livingood - Catalyst Services - did a great job sharing how some new churches are looking at this dynamic.

One of the realities of innovation between churches and missions goes back to how the church views marketing and connecting with their community. In fact, I would say that if you understand a church's marketing strategy, you will understand their approach to missions even better.

Why is that????

Simple, if marketing is a dynamic part of a church, then they will be designing their missional focus around the felt needs and passions of the community. If marketing isn't even on the horizon, then they may be doing the same things they were doing years ago but without much interaction or buyin from their community.

So if marketing really drives how churches look at missions, then lets understand church marketing. And there is no better innovator in this area than Richard Reising. He has just come out with a new book - Church Marketing 101. Check it out and think critically about how it changes your missions relationship with your churches.