Monday, October 29, 2007

Innovation from a Hospital Bed

So many times we try to be innovative sitting in our office chairs. We sit there . . . and we sit . . . and we sit some more. Somehow we are sure that if we sit long enough, talk fast enough, and think hard enough that the amazing ideas will flow.

Paul Bennett, a designer from Ideo, shares another perspective in this video. Here's how it goes - get out of your chair and get into the shoes of your audience. In this video he talks about design solutions for big problems. The thing that stood out to me and was so exciting was that they searched for solutions by becoming the recipient. So when asked to study the customer experience in a hospital, their staff layed in a hospital bed and videoed the ceiling!

What a concept. But innovation is proven when you get out of your chair and jump into the shoes of those who are in need of a solution. Watch the video and then think about how you can put yourself in the place of those who recieve your services or who give to your causes. How will that change how you communicate to them, connect with them, engage them?

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