I am in Minneapolis this week conducting focus groups at a local university. Why are focus groups important?
Any time you try to innovate you need input. You need to understand what those you are trying to serve think. Innovation isn't just about someone going into a garage and coming out with an amazing new idea.
Innovation comes when you marry unique ideas with a laser focus on your audience.
How are you understanding those you serve today? Are you being proactive? Are you letting your audiences help you innovate?
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