One of the misconceptions about soft thinking is that it is easy. How many of you roll your eyes at another all day strategy meeting where there is lots of talk and lunch is catered. We tend to think that the soft thinking is the easy part and the execution is the real work.
Now if you really think about it, you know that isn't true. But that is our perception. So how do we get to a place where we value the soft thinking? Well we need to ask ourselves a few questions:
1. How important is a creative approach to this problem?
2. Where are we going to get the ideas to execute?
3. Why isn't anyone else being innovative in this area?
In the end, soft thinking is as much a discipline as hard thinking. It just looks radically different. Discipline in the soft thinking is the structuring of the creative time, the transcribing of the ideas, the narrowing of the field, the analysis of the data in front of you.
So the next time you are called into an all day Strategic Meeting - look at it as an opportunity to discipline your soft thinking skills.
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