As we have been engaging in this idea of hard and soft thinking at our office, I have noticed what it can create. As you begin to think in different ways and talk about it, your thought pallette becomes a bit more discerning.
You become a consosure of ideas! What a thought. Essentially, the more thinking tools that you have on your belt, the more you develop the ability to discern between the many ideas that come your way.
For innovation this is critical. You can invest in every idea and be no better for it. Or you can shun all ideas and be stuck in the past. Both are bad. When you can discern between ideas and grab the good ones, you are on your way to some exciting innovations.
Maybe we need idea testers like we have taste testers at the fancy restaurants. Then, maybe that's what all of these bloggers and columnists are :)
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