We live in a world where one more of anything is too much!!
We are overloaded, overcommitted, saturated, innundated . . .
So what is an innovator to do in a world that is crying for people to stop creating new things that they will have to pay attention to?
Here are some thoughts on how to innovate in a full world:
1. Even though people's lives are full, they want solutions to very specific challenges that they feel are a need. If you can identify a true need out there and speak to those people about your solution it will not be seen as more clutter.
2. Gone are the days when one tool works for all. Instead of broadcasting your innovation out generically, you will see better results by finding a smaller niche market.
3. Tie your innovation to something people are already using. If your innovation helps make another established resource more valueable, people will be more willing to add it into their lives.
4. Tell personal stories of impact with your invention. People don't want marketing hype. They want to see that a new idea/product/vision can help them with their daily challenges.
Finally, don't assume that anyone cares. Don't take anyone who you excite for granted. Each person who adopts your innovation is a huge milestone and it takes this one-by-one approach to really grow a new idea.