As I attended the conference, one thing came out over and over - little things make a big difference. Here is what I mean. When you are talking about relationships with people all over the world, little things that seem insignificant can mean a lot, for good or for bad.
One example is the conference call. When you schedule a conference call with a group from around the world, who picks the time? Is the US office getting the most convinient time during business hours?
So many times we are in a hurry to get something done. In our haste we overlook things that show another culture that they are not valued. This happens between any two cultures but as we try to work together it keeps us from building trust.
Those silly little mistakes communicate more than hundreds of hours of meetings and thousands of airline miles logged. So how can we pay attention to the little things?